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Small Business Advice: How frontline nurse burnout pushed her into entrepreneurship, and she launched a CPR education business.

Small Business Advice: How frontline nurse burnout pushed her into entrepreneurship, and she launched a CPR education business.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Alaysia Miller.

A certified nurse practitioner, travel nurse practitioner, and founder of NP Luxe CPR, a Florida-based CPR training company.

Alaysia discusses her journey from nurse to travel nurse practitioner, how frontline burnout pushed her into entrepreneurship, and why she launched a CPR education business. She explains the financial and lifestyle advantages of travel nursing, the importance of mentorship, the realities of entrepreneurship, and the major CPR survival gap in Black and underserved communities.

Rushion and Alaysia also dive into leadership, negotiating contracts, building a lucrative CPR business, and empowering community health through education.


🎯 Purpose of the Interview

The interview aims to:

1. Showcase a path to financial freedom through nursing entrepreneurship

By highlighting travel nurse contracting and CPR instruction as viable wealth‑building vehicles.

2. Highlight the importance of CPR education in underserved communities

Especially addressing the survival gap in Black communities due to low CPR literacy.

3. Encourage aspiring entrepreneurs—especially women and healthcare workers

By sharing Alaysia’s experiences with mentorship, confidence building, and launching a service-based business.

4. Educate listeners on the realities of entrepreneurship

Including time demands, imposter syndrome, and the need for consistency and proper pricing.


🔑 Key Takeaways 1. Travel Nurse Practitioners Have High Earning Potential

As a staff NP she would earn $100k per year, but as a travel NP she earned $100k in six months while gaining time freedom and flexibility.

Travel NP work is paid via 1099, opening the door to tax write-offs, investment flexibility, and entrepreneurial benefits.


2. Burnout Was the Catalyst for Change

Working six days a week during COVID and the pressure of commercialized urgent-care systems led to burnout, weight gain, and loss of self. This pushed Alaysia toward traveling, where she worked half the time for double the pay.


3. CPR Survival Rates Are Lower in Black & Underserved Communities

Alaysia explains that lack of exposure, knowledge, and basic emergency training leads to significantly lower cardiac survival rates in communities of color.

She addresses this through her nonprofit We Push Health, which brings CPR and medical education to rural and urban communities.


4. You Don’t Need to Reinvent the Wheel—Mentorship Is Key

She learned about mentorship in 2024 and emphasizes that mentors help you avoid costly mistakes and speed up your path.

“Find someone who is the ideal image of what you want to be and mimic what they do.”.


5. CPR Businesses Are Lucrative and Accessible

Almost every industry requires CPR certification:

  • Healthcare
  • Schools & daycares
  • Gyms
  • Police & fire departments
  • Hotels
  • Tattoo studios

These make CPR instruction a strong side hustle or full-time business, especially for healthcare professionals who already understand the material.


6. Entrepreneurship Requires Real Work

Alaysia breaks down the less glamorous side of building a business:

  • Imposter syndrome
  • The n




Financial Advice: Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith.

She is the founder of Scholar Ready, whose mission is to help students excel in standardized testing and scholarship applications.

🔑 Key Themes & Highlights

  1. The Inspiration Behind Scholar Ready

    • Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.
    • She personally secured scholarships to fund her college education, graduating with minimal student debt.
  2. The Importance of Standardized Test Preparation

    • Scholar Ready helps students prepare for PSAT, SAT, and ACT exams to unlock scholarship opportunities.
    • Ledwith emphasized that test scores are crucial for college admissions and financial aid.
  3. Overcoming Barriers to Higher Education

    • Many students fear essay writing and test-taking, limiting their scholarship potential.
    • Ledwith’s program provides personalized tutoring to build confidence and improve scores.
  4. Scholarship Application Strategies

    • Students must research scholarship providers and tailor their essays accordingly.
    • She advises applicants to highlight unique qualities beyond grades and test scores.
  5. Encouraging Persistence & Resilience

    • Ledwith stresses that rejection is part of the scholarship process and should not discourage students.
    • She encourages students to apply widely and refine their applications based on feedback.

📘 About Jennifer Ledwith
Jennifer Ledwith is an education entrepreneur dedicated to helping students succeed in college admissions and scholarship applications. Through Scholar Ready, she provides tutoring and workshops to improve test scores and essay-writing skills, ensuring students have the financial resources to pursue higher education.

 #BEST

#STRAW

#SHMS

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.

Business Podcast

Entrepreneurship

Small Business

Business Growth

Financial Literacy

Wealth Building

Black Entrepreneurs

Minority Business

Leadership

Executive Leadership

Business Funding

Marketing Strategies

Personal Development

Startup Advice

Sales Training

CEO Interviews

Founder Stories

Professional Development

Economic Empowerment

Business Success

Networking

Brand Building

Innovation

How to start a business

Small business funding

Entrepreneur success stories

Business leadership podcast

Wealth building strategies

Black entrepreneur podcast

Minority business development

Marketing for small businesses

Business growth strategies

Startup funding opportunities

Executive leadership training

Financial literacy education

Success mindset podcast

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Small Business Advice: The conversation focuses on her entrepreneurial journey, the challenges of building a food business.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tiffani Neal.

Founder of Barlow’s Foods, a specialty food brand known for its Southern-inspired products, including its signature 3-in-1 pancake, waffle, and biscuit mix. The conversation focuses on her entrepreneurial journey, the challenges of building a food business, and the strategies that helped her grow from a startup founder into a successful food entrepreneur.

Purpose of the Interview

The purpose of the interview was to inspire aspiring entrepreneurs by sharing Tiffani Neal’s business journey and to provide practical insights into building, branding, and scaling a consumer food product company. The discussion emphasized perseverance, innovation, customer engagement, and the importance of continuous education as a business owner.

Key Takeaways 1. Passion Can Become a Business

Neal transformed her love for Southern cooking and family traditions into a successful food brand. Her story demonstrates how a personal passion can become a viable business opportunity.

2. Confidence Fuels Entrepreneurship

She emphasized the importance of believing in your vision, even if you do not have a traditional background in the industry you enter.

3. Customers Help Shape Success

Direct interaction with customers at farmers markets and events provided honest feedback that helped improve products and strengthen the brand.

4. Continuous Learning Is Essential

Building a food company required Neal to learn about food safety regulations, packaging, labeling requirements, manufacturing, and distribution.

5. Networking Creates Growth Opportunities

Strategic relationships and industry connections helped open doors to retail opportunities and business expansion.

6. Product Expansion Should Be Intentional

The growth of Barlow’s Foods beyond its original product line came from understanding customer demand and creating complementary products that aligned with the brand.

7. Great Teams Drive Great Businesses

As the company expanded, Neal learned the importance of surrounding herself with talented people who could support the company’s growth and long-term goals.

Memorable Quotes

“I believe it was just the affirmations along the way.”

This reflects how encouragement and validation from customers and supporters helped build her confidence as an entrepreneur.

“You can't really hide a facial expression when someone's tasting a product.”

A reminder that direct customer feedback is one of the most valuable tools for improving a product.

“It was a huge process.”

Neal used this phrase when describing the complexities involved in launching and expanding food products.

“Once you are able to get a good team…”

This statement underscored her belief that sustainable growth depends on hiring and developing the right people.

Overall Message

Tiffani Neal’s journey is a powerful example of how determination, adaptability, and a commitment to learning can transform a simple idea into a thriving business. Her story reinforces that entrepreneurial success comes from understanding your customers, embracing challenges, building strong relationships, and consistently investing in personal and professional growth.

#SHMS #BEST #STRAW

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable

Financial Advice: Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith.

She is the founder of Scholar Ready, whose mission is to help students excel in standardized testing and scholarship applications.

🔑 Key Themes & Highlights

  1. The Inspiration Behind Scholar Ready

    • Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.
    • She personally secured scholarships to fund her college education, graduating with minimal student debt.
  2. The Importance of Standardized Test Preparation

    • Scholar Ready helps students prepare for PSAT, SAT, and ACT exams to unlock scholarship opportunities.
    • Ledwith emphasized that test scores are crucial for college admissions and financial aid.
  3. Overcoming Barriers to Higher Education

    • Many students fear essay writing and test-taking, limiting their scholarship potential.
    • Ledwith’s program provides personalized tutoring to build confidence and improve scores.
  4. Scholarship Application Strategies

    • Students must research scholarship providers and tailor their essays accordingly.
    • She advises applicants to highlight unique qualities beyond grades and test scores.
  5. Encouraging Persistence & Resilience

    • Ledwith stresses that rejection is part of the scholarship process and should not discourage students.
    • She encourages students to apply widely and refine their applications based on feedback.

📘 About Jennifer Ledwith
Jennifer Ledwith is an education entrepreneur dedicated to helping students succeed in college admissions and scholarship applications. Through Scholar Ready, she provides tutoring and workshops to improve test scores and essay-writing skills, ensuring students have the financial resources to pursue higher education.

 #BEST

#STRAW

#SHMS

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.

Business Podcast

Entrepreneurship

Small Business

Business Growth

Financial Literacy

Wealth Building

Black Entrepreneurs

Minority Business

Leadership

Executive Leadership

Business Funding

Marketing Strategies

Personal Development

Startup Advice

Sales Training

CEO Interviews

Founder Stories

Professional Development

Economic Empowerment

Business Success

Networking

Brand Building

Innovation

How to start a business

Small business funding

Entrepreneur success stories

Business leadership podcast

Wealth building strategies

Black entrepreneur podcast

Minority business development

Marketing for small businesses

Business growth strategies

Startup funding opportunities

Executive leadership training

Financial literacy education

Success mindset podcast

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Small Business Advice: The conversation focuses on her entrepreneurial journey, the challenges of building a food business.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tiffani Neal.

Founder of Barlow’s Foods, a specialty food brand known for its Southern-inspired products, including its signature 3-in-1 pancake, waffle, and biscuit mix. The conversation focuses on her entrepreneurial journey, the challenges of building a food business, and the strategies that helped her grow from a startup founder into a successful food entrepreneur.

Purpose of the Interview

The purpose of the interview was to inspire aspiring entrepreneurs by sharing Tiffani Neal’s business journey and to provide practical insights into building, branding, and scaling a consumer food product company. The discussion emphasized perseverance, innovation, customer engagement, and the importance of continuous education as a business owner.

Key Takeaways 1. Passion Can Become a Business

Neal transformed her love for Southern cooking and family traditions into a successful food brand. Her story demonstrates how a personal passion can become a viable business opportunity.

2. Confidence Fuels Entrepreneurship

She emphasized the importance of believing in your vision, even if you do not have a traditional background in the industry you enter.

3. Customers Help Shape Success

Direct interaction with customers at farmers markets and events provided honest feedback that helped improve products and strengthen the brand.

4. Continuous Learning Is Essential

Building a food company required Neal to learn about food safety regulations, packaging, labeling requirements, manufacturing, and distribution.

5. Networking Creates Growth Opportunities

Strategic relationships and industry connections helped open doors to retail opportunities and business expansion.

6. Product Expansion Should Be Intentional

The growth of Barlow’s Foods beyond its original product line came from understanding customer demand and creating complementary products that aligned with the brand.

7. Great Teams Drive Great Businesses

As the company expanded, Neal learned the importance of surrounding herself with talented people who could support the company’s growth and long-term goals.

Memorable Quotes

“I believe it was just the affirmations along the way.”

This reflects how encouragement and validation from customers and supporters helped build her confidence as an entrepreneur.

“You can't really hide a facial expression when someone's tasting a product.”

A reminder that direct customer feedback is one of the most valuable tools for improving a product.

“It was a huge process.”

Neal used this phrase when describing the complexities involved in launching and expanding food products.

“Once you are able to get a good team…”

This statement underscored her belief that sustainable growth depends on hiring and developing the right people.

Overall Message

Tiffani Neal’s journey is a powerful example of how determination, adaptability, and a commitment to learning can transform a simple idea into a thriving business. Her story reinforces that entrepreneurial success comes from understanding your customers, embracing challenges, building strong relationships, and consistently investing in personal and professional growth.

#SHMS #BEST #STRAW

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable

Financial Advice: Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith.

She is the founder of Scholar Ready, whose mission is to help students excel in standardized testing and scholarship applications.

🔑 Key Themes & Highlights

  1. The Inspiration Behind Scholar Ready

    • Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills.
    • She personally secured scholarships to fund her college education, graduating with minimal student debt.
  2. The Importance of Standardized Test Preparation

    • Scholar Ready helps students prepare for PSAT, SAT, and ACT exams to unlock scholarship opportunities.
    • Ledwith emphasized that test scores are crucial for college admissions and financial aid.
  3. Overcoming Barriers to Higher Education

    • Many students fear essay writing and test-taking, limiting their scholarship potential.
    • Ledwith’s program provides personalized tutoring to build confidence and improve scores.
  4. Scholarship Application Strategies

    • Students must research scholarship providers and tailor their essays accordingly.
    • She advises applicants to highlight unique qualities beyond grades and test scores.
  5. Encouraging Persistence & Resilience

    • Ledwith stresses that rejection is part of the scholarship process and should not discourage students.
    • She encourages students to apply widely and refine their applications based on feedback.

📘 About Jennifer Ledwith
Jennifer Ledwith is an education entrepreneur dedicated to helping students succeed in college admissions and scholarship applications. Through Scholar Ready, she provides tutoring and workshops to improve test scores and essay-writing skills, ensuring students have the financial resources to pursue higher education.

 #BEST

#STRAW

#SHMS

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.

Business Podcast

Entrepreneurship

Small Business

Business Growth

Financial Literacy

Wealth Building

Black Entrepreneurs

Minority Business

Leadership

Executive Leadership

Business Funding

Marketing Strategies

Personal Development

Startup Advice

Sales Training

CEO Interviews

Founder Stories

Professional Development

Economic Empowerment

Business Success

Networking

Brand Building

Innovation

How to start a business

Small business funding

Entrepreneur success stories

Business leadership podcast

Wealth building strategies

Black entrepreneur podcast

Minority business development

Marketing for small businesses

Business growth strategies

Startup funding opportunities

Executive leadership training

Financial literacy education

Success mindset podcast

See omnystudio.com/listener for privacy information.

Small Business Advice: The conversation focuses on her entrepreneurial journey, the challenges of building a food business.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tiffani Neal.

Founder of Barlow’s Foods, a specialty food brand known for its Southern-inspired products, including its signature 3-in-1 pancake, waffle, and biscuit mix. The conversation focuses on her entrepreneurial journey, the challenges of building a food business, and the strategies that helped her grow from a startup founder into a successful food entrepreneur.

Purpose of the Interview

The purpose of the interview was to inspire aspiring entrepreneurs by sharing Tiffani Neal’s business journey and to provide practical insights into building, branding, and scaling a consumer food product company. The discussion emphasized perseverance, innovation, customer engagement, and the importance of continuous education as a business owner.

Key Takeaways 1. Passion Can Become a Business

Neal transformed her love for Southern cooking and family traditions into a successful food brand. Her story demonstrates how a personal passion can become a viable business opportunity.

2. Confidence Fuels Entrepreneurship

She emphasized the importance of believing in your vision, even if you do not have a traditional background in the industry you enter.

3. Customers Help Shape Success

Direct interaction with customers at farmers markets and events provided honest feedback that helped improve products and strengthen the brand.

4. Continuous Learning Is Essential

Building a food company required Neal to learn about food safety regulations, packaging, labeling requirements, manufacturing, and distribution.

5. Networking Creates Growth Opportunities

Strategic relationships and industry connections helped open doors to retail opportunities and business expansion.

6. Product Expansion Should Be Intentional

The growth of Barlow’s Foods beyond its original product line came from understanding customer demand and creating complementary products that aligned with the brand.

7. Great Teams Drive Great Businesses

As the company expanded, Neal learned the importance of surrounding herself with talented people who could support the company’s growth and long-term goals.

Memorable Quotes

“I believe it was just the affirmations along the way.”

This reflects how encouragement and validation from customers and supporters helped build her confidence as an entrepreneur.

“You can't really hide a facial expression when someone's tasting a product.”

A reminder that direct customer feedback is one of the most valuable tools for improving a product.

“It was a huge process.”

Neal used this phrase when describing the complexities involved in launching and expanding food products.

“Once you are able to get a good team…”

This statement underscored her belief that sustainable growth depends on hiring and developing the right people.

Overall Message

Tiffani Neal’s journey is a powerful example of how determination, adaptability, and a commitment to learning can transform a simple idea into a thriving business. Her story reinforces that entrepreneurial success comes from understanding your customers, embracing challenges, building strong relationships, and consistently investing in personal and professional growth.

#SHMS #BEST #STRAW

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable

Small Business Advice: The rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. 


PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 


KEY TAKEAWAYS 1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engag



Small Business Advice: The rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Founder of B Known Agency, a boutique branding and digital marketing firm specializing in sports and entertainment. Kaminsky shares his journey from consulting, to working at ESPN, to eventually launching his own agency. He discusses helping major personalities like Stephen A. Smith, Jalen Rose, Harrison Barnes, and Rich Eisen develop strong social media identities and storytelling strategies. 

Brendan explains why he left ESPN after six and a half years—despite the security, prestige, and Disney benefits—to pursue entrepreneurship. He describes how brand building has shifted from traditional media to a landscape where relatability, vertical video, audience engagement, and consistent content matter more than follower counts. 

He also talks about the pressure of managing public-facing work in real time, the importance of being accessible to high‑profile clients, the rising role of AI in content creation, and how social platforms have become core to modern marketing strategies.

Additionally, Brendan shares specific examples of working with Jalen Rose on mixing sports commentary with community-focused storytelling and describes how Rich Eisen’s annual “Run Rich Run” 40‑yard dash evolved into a signature charitable brand moment. 

The interview closes with insights on relationship-building, authenticity, and visibility—reinforcing that in the digital era, it’s not just “who you know,” but who knows you. 


PURPOSE OF THE INTERVIEW 1. To highlight Brendan Kaminsky’s entrepreneurial journey

McDonald explores how Kaminsky transitioned from a major corporation (ESPN) to founding a successful agency. 

2. To educate listeners on the evolving world of branding and digital media

Kaminsky explains how branding now depends on relatability, vertical video, and engagement over follower count. 

3. To provide actionable guidance for entrepreneurs and creators

The interview teaches how consistency, accessibility, and storytelling help build a recognizable digital brand. 

4. To show how athletes and media personalities use content to expand influence

Brendan walks through real client strategies—from Jalen Rose’s community work to Rich Eisen’s fundraising dash. 

5. To explore the role of AI in modern marketing

Kaminsky discusses how AI assists with analytics, research, and identifying viral content moments. 


KEY TAKEAWAYS 1. Relatability drives modern branding

People connect with authenticity, not polished promotion. Talk to your audience, not at them. 

2. Engagement matters more than follower count

Algorithms reward content that resonates, regardless of how many people follow you. A creator with 10,000 followers can hit a million views. 

3. Social media requires presence and accessibility

High-profile clients expect responsiveness; being available is key to agency success. 

4. Vertical video is the new standard

Optimizing content for mobile consumption is essential—TV graphics no longer dictate how content is built.

5. AI is an asset, not a threat

Kaminsky uses AI for virality scoring, caption suggestions, research, and identifying strong clips from long-form content. 

6. Data tells the story

Success can be clearly measured through views, engag